Monday, 23 August 2010

Hatching a Logo

It was fun designing of a logo for my Rhyming Tern site.

When most people hear "A Rhyming Tern", some thought they heard "a Remington" - presumably thinking of a Remingtons Typwriter and not the gun.

Putting the tern and the typewriter together, it looks a little like the tern was trying to hatch an egg. And perhaps that is what the artful creative life is like sometimes - a sitting and waiting. Doing little, yet doing what is so needful.

So, when it came to the logo's frame, I decided to make it in the shape of an egg. It also looks a little like the outline of an island. Imagine the waves lapping up on every side.

What do you think of the logo?

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